Law Firm Marketing – A Search for Leadership

In ancient occasions the totem pole was a symbolic expression of previous generations. It provided info about a tribe’s identity–a variety of linear -understanding of generations that came just before them and the leaders who showed them the way. It enforced group solidarity and provided a essential relational context to their lives.
The totem pole was worshiped and ritualized. The history of a complete tribe could be understood by this one linear expression. Symbolic communication, as a group organizing strategy, is also discovered in law firms. Law firms proudly list their partners’ names on letterhead and post them on doorways. Typically some of the names are symbols of the past–a lasting recognition of those who came prior to as nicely as these who are at the moment carrying the torch of the firm’s traditions into the future. This symbolic communication portrays the history of a firm’s leader-ship and is an indicator of predicted overall performance. But what takes place when the firm’s past is forced to yield to the firm’s future? When it becomes vital for the firm to reinvent itself and set out new organizing principles that match its vision–when the old belief system is no longer in sync with the requirements and demands of changing markets and consumers? Most firms are facing this challenge proper now, and some are not even conscious of it. The partners I spoke with clearly recognized the need to re-invent themselves or risk sacrificing development and prosperity.

Are You the Leader?

Who among you will lead the charge? This is a very private decision that really should not be taken lightly. It will depend not only on your personal willingness to take on the challenge, but also on the willingness of the important partners who make up most of the energy base at your firm.

If you are up for the challenge, accept this expertise and get on with leading. If not, find the person in your firm who is prepared and able to lead and offer you that individual all the help you can. You are going to quickly realize that the top quality and commitment of your help for this person will be recognized as an critical kind of leader-ship in its own right.

The Genetics of Leadership

It really is been said that some persons are born leaders. That may well be correct, but for most of us, leadership is an acquired skill that comes from our thoughts-set and our need to impact optimistic transform. Similarly, people today are not born extraordinary. Alternatively, they select to accomplish extraordinary issues.
As lately as 2003, scientists discovered that our all-natural traits are not “set in stone.” (See Matt Ridley’s Genome and Nature through Nurture.) Rather, whistleblower lawsuits –in particular the code responsible for our brain function–is neither unchanging nor unchangeable. As we respond to the challenges and stimuli in the world, so do our genes. Depending upon our demands and the degree of our determination, various formulations of our genetic code are activated. This final results in the emergence of a new pattern of genetic guidelines. Contrary to what scientists formerly believed, our genes remain active, malleable and fluid all through our lives.

Till these discoveries had been produced, the received wisdom was that the traits that enable us to think like lawyers or strive for excellence or discover the courage and charisma to lead have been handed out to us–or not–at birth. It was taken as fact that our neural makeup was mostly dictated by the genetic code we inherited from our parents. If we have been fortunate adequate to have inherited “wise” genes, it was anticipated that we were destined for greatness if the opposite occurred, we had been destined to be the village idiot.

In reality, the cause so few of us break out of the mold is not due to genetics at all. It’s because of the reality that, strange as it may perhaps sound, most of us surrender to our strengths rather than engage our weaknesses. If we tend to be naturally gifted in mathematics, we gravitate toward mathematics. If we show an early talent in the arts, we gravitate in that direction. It is basically a lot easier to rely on our existing strengths than it is to create new strengths from scratch.

Psychologist and theorist Carl Jung described this irony in his book Psychological Sorts:

“Encounter shows that it is hardly attainable for any-a single to bring all his psychological functions to simultaneous improvement. The very circumstances of society enforce a man to apply himself 1st and foremost to the differentiation of that function with which he is either most gifted by nature, or which delivers his most effective indicates for social good results. Extremely regularly, indeed as a basic rule, a man identifies himself more or significantly less absolutely with the most favored, hence the most developed function.”

Considering that Jung’s time, even so, neuroscientists have discovered that the human tendency to follow the path of least resistance is not merely ironic but counter-productive. We now know that the brain grows stronger, developing at a substantially higher level, when we force ourselves to assume in new and unique approaches.

Until now, you may possibly not have thought of your self as a leader. But that is no purpose to think you can not come to be one particular if your motivation is strong enough. The initial question to ask yourself is this: What does it mean to be a leader?